It is far easier to get the news on the Internet using some method, be it a news site, video site, RSS feeds, or twitter, than to get it on television.  Even the Emmys are being live blogged and discussed in real time on twitter.

Using these media types might do alot for your business or the employees/departments who run them.  Twitter might be a quick way to get a messages out to staff, customers, or others who need to see your message.  Sure you can use text messages, but as technologies grow and change these sites will only get better.

Some companies do not like to allow websites with social themes or social in their URL, which I understand, but do not agree with.  Keeping workers productive is a goal of all companies, but keeping all the available methods to connect to grow their networks which can help them achieve their business goals seems nuts to me.  I cannot tell you how many times I have looked to twitter for a quick question.

My point with all this is to remind you to at least at look at some of the social sites to determine if they can help your team or your business.  Seeing the Emmys all over live blogs and twitter was great… even though I watched the broadcast, the Internet made it more interactive and funnier.

A friend of mine, who I first met using Twitter, did a guest post for a local business about key ingredients to Social Media. 

Read his post here.

Sure, mileage may vary when using or getting into Social Media, but understanding the potential value for an organization, its employees, and brand building is huge.

Before you block Twitter and Linked In, look at it through a marketers eyes and see if there are ways to make it a useable part of your business.  You might be surprised.