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	<title>Technically Speaking &#187; New Versions</title>
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		<title>Product Naming and Numbering Oh My</title>
		<link>http://techhelp.cybercreations.net/2010/04/29/office-windows-marketing/</link>
		<comments>http://techhelp.cybercreations.net/2010/04/29/office-windows-marketing/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 15:02:14 +0000</pubDate>
		<dc:creator>Derek Schauland, MVP</dc:creator>
				<category><![CDATA[Technet]]></category>
		<category><![CDATA[Mom]]></category>
		<category><![CDATA[New Versions]]></category>
		<category><![CDATA[Office 2007]]></category>
		<category><![CDATA[Office x]]></category>
		<category><![CDATA[Windows 7]]></category>

		<guid isPermaLink="false">http://techhelp.cybercreations.net/?p=741</guid>
		<description><![CDATA[I attended a Windows 7 seminar last night and it was pointed out that Windows 7 and Office &#60;xxxx&#62; were different products and that got me thinking a little bit. When Microsoft pushes a new version of Windows out the door and then a new version of Office it seems that some people get confused [...]]]></description>
			<content:encoded><![CDATA[<p>I attended a Windows 7 seminar last night and it was pointed out that  Windows 7 and Office &lt;xxxx&gt; were different products and that got  me thinking a little bit.</p>
<p>When Microsoft pushes a new version of Windows out the door and then a new version of Office it seems that some people get confused by the two.  For example, my mom has Office 2007 at work running on Windows XP.  When Windows 7 came out she was sure that she needed to get Office 7 to support any coming changes, but Office 7 would probably not run well in Windows 7 given that the current Office version is actually 12 (soon to be 14).</p>
<p>I do not think it is bad that people think this way, but I do think it something easy to correct.  The problem has been around since the Rolling Stones&#8217; &#8220;Start me up&#8221; was used in a Windows campaign, yup&#8230; Windows 95.</p>
<p>It really is a confusing problem if you look at it from an average point of view. Windows 95, Office 97, Windows 98, Office 2000&#8230;. etc.  The fun continues to present day with Office 2007 (and the forthcoming Office 2010) and Windows 7.</p>
<p>The numbering of applications and operating systems is a good idea, especially since there is only a rare occasion when the OS and Office Suite get to shelf in the same year (though Office 2010 and Win 7 are close&#8230; loosely). It keeps the product simple and easy to understand like all marketing it isnt perfect.</p>
<p>I guess user education is the key here.  For me, referring to Windows 7 simply as 7 needs to stop as it confuses some people.  That is afterall why the product is called Windows 7 (oddly not Windows 6.1 or Vista but better) to differentiate it from other numbered products like Windows Server 2008 R2 (2008) and Office 2007 or 2010.</p>
<p><strong>Simple separation</strong></p>
<p>Surely the separation of Office Products from Windows products should not be terribly hard, afterall the users must shell out separately for them both.  Since I cannot buy a PC with Office and get too far without Windows (or some other Operating System) but I can buy and run a PC with Windows and not Office.</p>
<p>Educating users and consumers, friends and family, and anyone around you might be the best thing to prevent the installation of Office 7 and Windows 2010 (until Windows 2010 actually hits&#8230; if ever).</p>
<p>My question here is simple, does Microsoft think about these things?  Surely people on the Windows and Office teams have seen/heard this before.  Also&#8230; which version of Office was Office 7, I am curious to know if there was one.</p>
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