Looking at going Mobile with TheAppBuilder.com
I met with someone this morning at breakfast who works for an Irish company aimed at helping non-developer types create applications for mobile devices. Including the iPhone.
How does it work?
You can download the application from your devices app store and an Adobe Air based application for PC or Mac from TheAppBuilder.com. Then you start pulling in content, perhaps your twitter stream (by selecting the twitter portion within the builder and entering your username) or a feed for your blog, by selecting Feed and entering the URL to the feed you wish to fetch.
After adding some content and clicking Done, your information is pulled into the emulator (or preview app on your device). You can customize tile names and make changes to content to get it suited to your needs all within the preview/builder app. Getting this going doesn’t cost anything. the preview features are free, its when you go all in and publish content for mobile that you will be billed.
What is the cost?
After playing with the preview and poking around the site for a bit I found that there are three plans:
Preview – free starter plan to allow you to preview your work
Standard – the basic content plan which costs 29$ per month and includes free setup
Premium – the whole enchilada which includes developer support and other things and costs $59/month with a $499 setup fee
With the Premium service you get to create your own app store accounts and charge for your app, standard accounts cannot charge for an app.
Are you serious? My own App?
Being a blogger for both my own amusement (this blog) and other paid publications I can see where extending your brand to a mobile environment… wait, I meant all the popular mobile environments (iPhone/iPad, Android, Windows Phone 7) could be a hugely worthwhile move. The applications can receive content updates as soon as they are made, for example, if I am out at the Microsoft MVP Summit Reception and take a photo of someone doing a headstand for a beer (stranger things have happened) and wanted to push that out within my app, I could select it from the camera roll and off it goes.
In addition to feeds and twitter streams, you can include the following:
News – which allows you to publish events and other stories right to the mobile app
Contact – your contact information
Web – a webpage right in the app
YouTube – a YouTube Channel
Gallery – a photo gallery
All of these parts can be used for multiple items within the app, for example a feed containing this blogs content and another feed containing content from other blogs or publications I work with. It is all very simple to get moving with and really requires no developer chops at all. I would suggest a mobile friendly theme for your blog if you are going to use a feed, but will caution you that the emulator does not render as a mobile browser when testing. This was the only thing that I found frustrating, other than that the app is a breeze to use.
I am considering taking myself mobile but will likely spend some time talking further with my contact at JamPot before I do.




